SKU: 278289rbr azflomdp

Rolex White Gold Datejust 31 Watch - Diamond Bezel - Azzurro Blue Floral Motif Diamond Dial - President Bracelet - azflomdp — Ref. 278289RBR

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We certify all our items as authentic, providing you with a guarantee of quality and craftsmanship.

The Rolex White Gold Datejust 31 Watch, reference 278289RBR, represents the pinnacle of luxury sports elegance in a refined 31mm case crafted from premium 18k white gold. This particular reference is distinguished by its stunning combination of a diamond-set bezel and an exclusive Azzurro blue floral motif diamond dial that elevates it beyond standard Datejust offerings, making it a coveted piece for discerning collectors.


The dial showcases a captivating Azzurro blue floral motif adorned with diamond hour markers, creating a sophisticated aesthetic that catches light beautifully throughout the day. The diamond bezel adds further sparkle and luxury, while the iconic President bracelet in matching white gold provides the perfect complement, delivering both comfort and timeless style that defines the Datejust collection.


This timepiece is powered by the manufacture Rolex Caliber 2236 movement, boasting an impressive power reserve of approximately 55 hours to keep your watch running smoothly between winding. The Date complication offers practical functionality, while the 100-meter water resistance rating ensures durability for everyday wear and protection against splashes and brief immersion.


Available now at Diamond Club Jewelry Miami — every timepiece is 100% authenticated and verified before sale.


Reference 278289RBR
Case 31mm 18k white gold
Dial Azzurro Blue Floral Motif Diamond Dial
Caliber 2236, manufacture Rolex
Power reserve ~55 hours
Functions Date
Bracelet / Strap President bracelet
Water resistance 100m / 330ft

Best Deal Guarantee

At Diamond Club Miami, we ensure you receive the best value on luxury watches. Our commitment goes beyond just offering competitive prices. We prioritize genuine quality and exceptional craftsmanship, ensuring you acquire a truly fine timepiece. Additionally, enjoy complimentary domestic shipping as our standard service. With Diamond Club Miami, you always get the best deal.

Authenticity Guarantee

Each of our watches undergoes meticulous inspection by a master watchmaker, ensuring authenticity. If we enhance a pre-owned watch with a customized bezel, gem, or other adornment during restoration, we will fully disclose these modifications. Such enhancements are standard in the industry and often result in increased value. Your satisfaction and trust are our top priorities.